Dejan SEO, Mike, 22 September 2009
Is Your Developer Wasting Your Money and Time?
For many smaller Websites, the costs of development and upkeep can be daunting. Private owners are struggling to pay their high-tech site maintenance crews for Google compliant pages that will jump up the ranking lists quickly in order to make a profit. Site owners are often business oriented individuals who are forced to trust the recommendations of their developers in relation to what is actually needed to gain ranking exposure. This situation allows for some developers to charge for site services that are not necessary for success.
For years, since 1998, debates have raged over the self-appointed international standards organization called W3C that attempts to set internet construction standards for the industry. This group of about 356 high-power organizations has attempted to claim that all materials on the internet must meet certain formats and styles to ensure compatibility and uniformity of constructions between sites. When coding is created in W3C standards, the Website is called validated by this self-appointed Internet group.
A cry went up against the W3C organization when it was realized that alternative forms of coding and computer languages were being black-balled as inappropriate for the industry by these high-dollar coding creation providers. Myths about Google requiring W3C compatibility for their ranking placements are believed by many people while not being true. Google has over 200 different search engine optimization areas that come into play when Google ranks a site and W3C compatibility is not among these requirements.
Google is not concerned with page validations, or pages being created in strict W3C compliance, and no extra ranking credits are given to the sites that spend up to 20% more time in creation to ensure a strict validation. In other words, the businesses that are paying more money for their W3C validated pages are not receiving any enhanced benefits from this extra layout of cash. User traffic does not increase, and Google does not give a better page ranking for efforts at uniform coding.
The well-known Matt Cutts from the Google Search Quality group that specializes in SEO and web spam explains the lack of interest by Google in validation as normal for procedures that most people do not hold an interest in. Since the Google search bots must enter all pages, and most pages not validated to W3C standards, ranking choices are not based upon any efforts at W3C compliance. Today, there is no reason for developers to charge clients extra money for time consuming coding for the W3C validation.
|
