DEJAN SEO - Advanced Search Engine Optimisation

SEO Articles:

Website Speed Optimisation

Maile Ohye from Google shares her speed optimisation tips.

Cool Google Search Tricks

A few cool tricks that Google has up for anyone to try.

Link Building Tips

Video By Matt Cutts, transcript by Dejan SEO.

Which IT service provider is right for you?

As we progress through the era now defined by computers, computer networks have increased exponentially in their size and importance to business.

Managed Services vs IT Support

An article released today by channelprosmb.com revealed that 30% of Small-to-Medium sized businesses plan to adopt some form of managed service offering for their IT in 2010.

Old Spice Video Campaign

Old Spice, the legendary cologne maker, has released a new ad campaign complete with sexy bodies, witty quips, lots of visual humor, and one central message that pervades each commercial.

Google and Micro-niche Search Results

Due to some recent changes to Google's search engine, many internet users may have noticed some unusual search results in recent days.

Click and Share with New Google Toolbar Feature

Google Incorporated is always developing additions to their online platform in order to enhance the Web experience for its users.

Battle at Kruger

A battle between a pride of lions, a herd of buffalo, and 2 crocodiles at a watering hole in South Africa's Kruger National Park while on safari.

Google Toilet

The SuperNews! comedy series recently released a new viral video. This animated cartoon describes a fictional new service called Google Toilet.

Google Countdown

What is going on with Google? What are they counting down to?

Google Analytics Update

Analytics has recently unveiled several features that promise to give webmasters a new generation of tools and information.

Disclosing Relationships in Links

How should I link to a site that I have a personal relationship with?

Timeless SEO Fundamentals

Businesses and individuals are concerned about SEO strategy for good reason. Rankings are a key to success.

Google's Latest Experiment: Social Search

The more you become engaged in the online world, the bigger your social network is likely to get.

Google's Halloween Easter Egg in Robots.txt

Matt Cutts twitters about an easter egg in their robots.txt file. Dejan SEO investigates.

October 2009 PageRank Update

Google has just updated PageRank - one of over two hundred factors taken into account when deciding how a website should be ranked.

LinkTapping

One way of getting great links without much effort is to tap into your competitor's backlinks. Do it to an SEO company though and they will immediately notice what you are doing.

Fake PageRank 10 Website Featured on National TV

This story is about a serious and ambitious project undertaken by the Serbian National Library that got carried away and in fact wrongly sidetracked by their new PageRank.

Google and Blog Spam

Not long ago, word went out across the Internet indicating that bloggers would receive high-traffic benefits if they started to leave their links on other blog sites.

Link Building Tip: Low Quality Backlinks

Getting solid information on SEO from Google is much like drawing blood from a stone but every now and then they slip up and say a bit too much.

Google and the Meta Keywords Tag - Yes or No?

Does Google place any relevance on the meta keyword tag and its contents? According to Matt Cutts, Google Software Engineer, the official answer is no.

Is Your Developer Wasting Your Money and Time?

Matt Cutts from Google answers why Google doesn't give a ranking advantage to W3C valid websites.

Small and Under the Google Radar?

Black hat SEO companies prefer to set up multiple small websites that fly just under Google's radar because they are not considered an imposing threat.

NoFollow tag and PageRank Sculpting

If your SEO placed a nofollow tag on all your low relevance pages simply to gain better link juice in order to rank higher - this won't work anymore according to the statement Matt Cutts made at SMX yesterday.

Google Tests Canonical Page Versions by Dropping URL Parameters

SEO firms and webmasters are sure to be interested by the news revealed by Google's Matt Cutts that was recently posted online.

Google Celebrates Tesla's Birthday

If you search Google today you will notice an awesome logo that depicts the work of a genius called Nikola Tesla.

Why ALT Tags are Still Very Important

Will Google recognise text within images any time soon? Not any time soon, according to Mr. Matt Cutts, software engineer and web spam fighter from Google.

Official SEO Guide by Google

A lot of SEO companies still charge for the most basic advice that is publicly available and all developers should already know. At DEJAN SEO we provide this advice for free, and so does Google.

Google Updates Webmasters Tools

Google has updated the look and feel of Google's webmasters tools with what seems more of a cosmetic and structural change than addition of much new functionality.

Google Changes the SERP URL Referrer

According to Matt Cutts, Google now has a more detailed referrer string than what it used to. A few months ago it would simply link to website's URL directly.

Mind Controlled Interfaces

Thought-controlled computing may seem like a futuristic fantasy, but Toronto-based company InteraXon is already ahead of the curve.

Best Job in the World

At first glance, Heineken's recent job posting in the employment classifieds of New Scientist's website appears to be a very clever advertisement inviting customers to become beer flavor scientists by drinking Heineken's line of beers.

Strange Moon in Brisbane

Tonight Brisbane people can see a very strange moon on the sky.

eCommerce and Decision Making Study

A personal study on eCommerce and decision making.

YouTube Insight for SEO Experts

YouTube is a household name and having a popular video can be a powerful marketing tool or a complete waste of time and money...

Difference Between SEO & SEM

There is a common misconception among many internet marketers about the two terms: SEO and SEM. Much is revealed as soon as one observes the two acronyms...

Proficient Internet Marketing Can Boost Your Web Site Sales

An effective Internet marketing strategy should be one of the key elements of any web-based business foundation...

Higher Profits Through Efficient Internet Marketing

Planning, and organizing an effective Internet marketing campaign requires valuable knowledge of search engine requirements, and essential advertising techniques used to attract substantial amounts of traffic to a website...

Increased Website Visibility Through Online Business Directories

Business marketing strategies have undergone many changes since the implementation of the Internet...

Google Releases SearchWiki

Google has recently released SearchWiki feature which allows users logged with Google account to adjust the search results based on their personal preferences...

 

SEO Resources

SEO Strategies For Competitive Markets

The World Wide Web is a competitive industry in and of itself; with so many companies eager to take the leap into the 21st century, the internet has become littered with websites. And that’s where the SEO specialist comes in; one who not only knows what users are searching for on the internet, but who knows how to capitalize on these trends in order to help a website reach its fullest potential.

Depending on the type of website in which you are implementing SEO, there are several different strategies you may wish to use. If you’re developing an SEO campaign for a highly competitive business, there are several things you should keep in mind.

  • Watch the competition closely. If another site is more successful at one aspect of SEO or another, don’t be afraid to borrow some of their ideas.
  • Instead of keywords, you may want to focus on key phrases. Also, in order to help with local searches, make sure to include the name of the company and its location in the web content you are creating.
  • Keeping the site’s content updated. The more content that is out there means that ultimately more people will see your site. Keeping this content updated with fresh material will keep web users coming back for more and improve the site’s page rank at the same time.
  • Establish a link base with your competition; this works especially well if you are able to provide lower costs or an overall better service than them.

SEO for Small Business

If you are looking for a way to increase your exposure on the internet while bringing your search engine rankings up, you may benefit from SEO (search engine optimization) articles. Small businesses often do not have the same funds to hand over to marketing companies to write their SEO materials, so here are some suggestions on how to do it yourself.

Step One: Choose a keyword or keyword phrase that you know your ideal client will use as search terms. If you sell discount red widgets, try that phrase.

Step Two: Write a short informative article on the discount red widget and use the exact keyword phrase around 4% of the time. If you use it less you may not make it into the top search results, and more than that may get you booted--search engines are smart.

Step Three: Post the article on your website. Try to put it on the first page so that the search engines will not have to dig into your content to find the keywords.

Step Four: Rinse and repeat. In fact, you can write articles for other websites on the history of widgets, why blue widgets won’t work for some applications, and other informative pieces. Offer them to other related websites for free in exchange for a link to your site.

These steps are designed to help you create your own short SEO articles. If you can string a simple sentence together, you can do it yourself and save money on marketing.

SEO Strategies For Small to Medium-Sized Enterprise

As the owner of a small business in the 21st century, you are probably already aware of how fierce the competition is on the World Wide Web. Effective Search Engine Optimization (SEO) and Search Engine Marketing (SEM) is the key to making sure that your website is noticed online. But with potentially thousands of other sites out there that are capable of providing the same product or services that you are, you’ll really have to take that extra step in order to stay ahead of the rest. When preparing an SEO campaign for a small to medium-sized enterprise, you may want to take into consideration the following tips that may help ensure your success:

-Always make sure to properly research your keywords beforehand. Because you don’t have any time to waste as a small or medium-sized business competing online, you can’t afford to spend weeks pursuing a keyword campaign that doesn’t work.

-Don’t bother with loads of filler content on your site. Instead, stick to brief paragraphs that each revolve around a keyword or two.

-Make it a point that you are a small or medium-sized enterprise. You may even want to specify your exact location, as some online shoppers avoid websites that are operated by large corporations or those that are based in another country.

-One of the most cost-effective SEO strategies for small business owners is known as Google Analytics. Because these services are inexpensive, easy-to-use and quite comprehensive they are great for small to medium-sized enterprises and businesses.

How To Create SEO Content For Large Corporations

Search Engine Optimization (SEO) for a personal blog, website, or local business is one thing; it is an entirely different endeavor when it comes to creating optimized content for a large corporation. These companies have tremendous budgets, and they’re willing to spend – as long as you can produce results. The key here is conversion rates – if your content simply isn’t turning visitors in customers, then your SEO services are nearly useless. And if it’s a large corporation that you are working with they won’t hesitate to replace you. With that in mind, there a few solid tips and techniques to keep in mind when designing optimized web content for a large corporation.

-Do your research. This is true not only when it comes to keyword research for the actual SEO, but for the actually company that you are working for and the products or services they provide. The better you know a corporation, the easier your SEO job will be.

-Analyze any previous data that is given to you, and use it to make improvements to their web content.

-Establishing links with other companies is something most large corporations overlook for one reason or another, but just like with small sites it can be an extremely helpful SEO strategy.

-Keep yourself educated on all of the newest trends in SEO, and don’t be afraid to promote ones that you believe in. Because the world of SEO is constantly changing and evolving, you’ll need to keep up-to-date in order to stay ahead of the competition online.

SEO Tips:

 

Search Engine Optimisation : Google PageRank!

It’s an exciting week in the world of search engines! Google is doing their three-monthly PageRank update which will bring both joy and sorrow to many businesses that hope to attract customers through their websites.

Page Rank is Google’s way of deciding a page’s importance. This is decided by, when one page links to another page, it is effectively casting a vote for the other page. The more votes that are cast for a page, the more important the page must be, but also the importance of the page that is casting the vote determines how important the vote itself is.

To receive the Page Rank you desire you will need to link your site to other sites that are relevant to you and most importantly get those websites to back link to you. Once this is done, a search engine will promote your site within the listing if you have a higher page rank.

How is your business website going to be affected by this change? Will you surface at the first page or drop out completely?

Search Engine Optimisation : What is sandboxing?

Did you know that most websites firstly go to the Google status commonly known as the "Sandbox".

This is the period of time your website won't be the most favoured result when someone is searching for your products or services. Your website content and the quality of websites linking back to you can reduce the time your website will spend "sandboxed" away from the top results.

If you are not happy with the amount of traffic you get from your website get in touch with one of our SEO experts for a free consultation.

Remember, Search Engine Optimisation is not just one activity! There are many things you can do to appear higher in search engine results lists.

Search Engine Optimisation Tip #3: SEO Takes Time!

Every month, our SEO expert Dan Petrovic provides our valued clients with SEO tips for how to appear higher on search engine results lists.

Many companies claim to get your site to #1 position really fast.

Unfortunately, these companies often use unethical practices and cheats to achieve short-term results that could get you banned in search engines! And once you're banned, it's difficult to reverse it!

Regular site maintenance and following the best industry practices in SEO will ensure a steady and stable growth of both your website, and your business.

Search Engine Optimisation Tip #2

Every month, our SEO expert Dan Petrovic provides our valued clients with SEO tips for how to appear higher on search engine results lists.

SEO Tip #2:

Never write your Web site content just for search engines.

Write for your customers because they're the ones who are reading it!

It's important to be found in the search engines, but it's even more important to convert visitors to your site into clients!

Search Engine Optimisation Tip #1

This month marks the start of a new section of our eNews - every month, our SEO expert Dan Petrovic will be providing our valued clients with SEO tips for how to appear higher on search engine results lists.

SEO Tip #1:

Think about what your prospective customers might be looking for in search engines and include those words in your Web site content.

If your potential customers are searching for products and services that you offer, and those key words are on your Web site, then search engines will most likely return your site as a result for that particular search!

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Remember, Search Engine Optimisation is not just one activity! There are many things you can do to appear higher in search engine results lists.