Search Engine Optimisation : Google PageRank!
It’s an exciting week in the world of search engines! Google is doing their three-monthly PageRank update which will bring both joy and sorrow to many businesses that hope to attract customers through their websites.
Page Rank is Google’s way of deciding a page’s importance. This is decided by, when one page links to another page, it is effectively casting a vote for the other page. The more votes that are cast for a page, the more important the page must be, but also the importance of the page that is casting the vote determines how important the vote itself is.
To receive the Page Rank you desire you will need to link your site to other sites that are relevant to you and most importantly get those websites to back link to you. Once this is done, a search engine will promote your site within the listing if you have a higher page rank.
How is your business website going to be affected by this change? Will you surface at the first page or drop out completely?
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Search Engine Optimisation : What is sandboxing?
Did you know that most websites firstly go to the Google status commonly known
as the "Sandbox".
This is the period of time your website won't be the most favoured result when someone is searching for your products or services. Your website content and the quality of websites linking back to you can reduce the time your website will spend "sandboxed" away from the top results.
If you are not happy with the amount of traffic you get from your website get in touch with one of our SEO experts for a free consultation.
Remember, Search Engine Optimisation is not just one activity! There are many things you can do to appear higher in search engine results lists.
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Search Engine Optimisation Tip #3: SEO Takes Time!
Every month, our SEO expert Dan Petrovic provides our valued clients with SEO tips for how to appear higher on search engine results lists.
Many companies claim to get your site to #1 position really fast.
Unfortunately, these companies often use unethical practices and cheats to achieve short-term results that could get you banned in search engines! And once you're banned, it's difficult to reverse it!
Regular site maintenance and following the best industry practices in SEO will ensure a steady and stable growth of both your website, and your business.
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Search Engine Optimisation Tip #2
Every month, our SEO expert Dan Petrovic provides our valued clients with SEO tips for how to appear higher on search engine results lists.
SEO Tip #2:
Never write your Web site content just for search engines.
Write for your customers because they're the ones who are reading it!
It's important to be found in the search engines, but it's even more important to convert visitors to your site into clients!
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Search Engine Optimisation Tip #1
This month marks the start of a new section of our eNews - every month, our SEO expert Dan Petrovic will be providing our valued clients with SEO tips for how to appear higher on search engine results lists.
SEO Tip #1:
Think about what your prospective customers might be looking for in search engines and include those words in your Web site content.
If your potential customers are searching for products and services that you offer, and those key words are on your Web site, then search engines will most likely return your site as a result for that particular search!
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Remember, Search Engine Optimisation is not just one activity! There are many things you can do to appear higher in search engine results lists.
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