SEO & Analytics

By David Iwanow

Web Analytics is one of the most important part of any campaign no matter if it is AdWords, SEO or AdWords. Google Analytics is the most transparent and consistent way to measure the success of your campaigns as if you don't know the value of the keyword to your business how do you know if you should be focusing on it.

Dejan SEO is one firm that understands transparency is key to their client's campaigns, as they allow client access to detail reports, involvement in planning meetings and a clear understanding of the work required to increase your organic search traffic.

Another benefit of using website analytics is to identify any onsite elements that require to be adjusted such as the website may not be optimised for visitors screen resolution, or may be using an outdated CMS or version of Flash. The benefit is that DEJAN SEO can also assist if you require resources around web development and fixing onsite issues is a guaranteed way to get better seo results.

The primary benefit of combining web analytics and seo is that enables you to focus your campaign not on vanity terms but on keywords on terms that drive traffic and business. The concept that The Lost Agency was able to work with the team at Dejan SEO was around seo campaigns with a transparent ROI and not just vanity keywords.

What does it mean to have a transparent ROI for your campaigns, it is simply the value of a visitor. On past client projects we have shown via Google AdWords it may cost you $10/visitor but often it is at least 300-400% more cost effective when delivered via SEO.

By using The Lost Agency's web analytics experience we can work with their team to indentify gaps in the search results where some refinement can provide a guaranteed uplift in traffic. The cost effective figures shift depending on the competitive nature of the industry, the average AdWords CPC and the length of time the client has been doing SEO.

When requested by clients it is possible to add in an element where we take this strategy one step further to where it is possible to have Web Analytics setup correctly so we can tie this value of a SEO campaign back to a cost per lead figure.

The team at The Lost Agency understand the true value of smart link building and how it relates to your seo campaigns. The Lost Agency ensures each client we work with understands that we want to ensure their seo project is fully accountable to budget spent compared to AdWords as it is always more cost effective than just buying traffic for the sake of visitors. We work with the account managers at Dejan when requested to address technical issues and ensure your web analytics is tell the complete story and not missing data.

By using correctly implemented web analytics, the team at Dejan SEO, have the resources required to run an effective seo campaign for your business. They can then use the data captured by web analytics to best allocate the resources required to ensure effective will delivery your SEO campaign with a much stronger ROI and ensure a more profitable long term website.

Web analytics is the best partner that you and seo can have, so its best time you get a paid audit to review your data and ensure everything is in place.