SEO or Search Engine Optimisation represents a set of services or a package implemented by an agency, company or a consultant with the objective of achieving higher search engine rankings and increase traffic.
Who is DEJAN SEO?
DEJAN SEO is a team of ten talented consultants and link builders. Our front man, Dan is a well known Australian SEO with over a decade of experience in the industry. His unique SEO strategy combined with our hard work secure long-term rankings and high volumes of traffic to our clients ranging from very small business to international corporations.
SEO Services
Following are the best SEO practices that produce long-lasting benefits:
From the minute you enquire to the day you see the results:
Initial Consultation With Your Company
When you speak to us for the first time the conversation may take a different path based on your prior knowledge and objectives. For example you may approach me with an exact set of goals you wish to achieve or simply wanting to do something about your website traffic and looking for an expert advice. In either case we will listen well and learn all the key elements of your business in order to assist our further research and recommendation.
Research & Campaign Cost
A small business spends between $300-$800 per month on SEO, whereas a medium-sized to large business will spend from $800 to $2000. Every business is different and there are varying degrees of competition within each industry. This is why our solutions have scalable price model. The price is derived directly from the phrase research and is expressed in the amount of resources and work required to achieve and maintain the top results for your business.
How long will it take?
Are there any guarantees on your services?
Results usually happen within less than three months, sometimes it's a matter of weeks. We do guarantee the increase in traffic and rankings.
The Right Strategy
SEO is not always about that one "golden phrase" which means you may benefit from a wider range of phrases. When you are on the phone ask Dan about the "Long Tail Strategy".
Ongoing Work
By becoming our client you are not only getting better results but forming a relationship with a company that looks after your business in the long term by making sure your rankings stay high and your traffic is continuously increasing.
"...Matt Cutts dropped a bomb shell that it no longer works to help flow more PageRank to the unblocked pages." via SELands/ SEOMoz
If your SEO placed a nofollow tag on all your low relevance pages simply to gain better link juice in order to rank higher - this won't work anymore according to the statement Matt Cutts made at SMX yesterday. Matt is the official Google spokesman for SEO community. An example would be to block privacy policy, login page, terms and conditions, contact us and similar pages in hope to preserve link juice for the product and service pages we wish to see in the result pages.
I my opinion Google did this due to the fact that too many valuable pages started to hide all this valuable information which was no longer in Google's index, and that is of course a big concern for the leading search company. Another factor is that, nofollow tag should be used to prevent associate ion with pages you cannot trust which in many cases rendered someone's privacy policy a statement the site itself does not trust which is a bit of a problem.
If you need help understanding the latest changes please contact Dejan Petrovic and ask for advice.
Free Service : Google Local Business Centre
3 June 2009, by Dejan Petrovic
Being listed in Google maps that often appear in the search results is a tremendous advantage to any business no matter how big or small. Give us a call and mention this offer for free assistance and our expert advice on how to get the most out of being listed in the map results and how to get ahead your competitors.
For more information on this topic see Google's official video:
Let's look at the complexities of the optimisation work you may expect an SEO company to handle for you.
Let's consider a company located in Australia, operating from a .com domain which is about to release a new and improved version of their website. They have two offices; one in Australia and one in the UK which were both mentioned on the old website in the contact us section. The company never received any traffic from the UK searches and it seemed as if Google had associated them with the Australian region.
The owner was initially going to strengthen the signals for Google and explain that the domain is also relevant in the UK searches (e.g.: finding good links from .co.uk domains and making the UK office details more prominent...etc). They had limited success. Later they found out that they didn't wait long enough.
After lengthy discussions on the best approach, they were advised to split the site into a .com (already performing in AU) and a .co.uk website which will be targeting UK traffic only and on which the newly redesigned and optimised website will be released. The first choice was to move the .com to a .com.au and leave .com as the international domain, but in fear of losing valuable traffic and preventing downtime they decided to leave it at .com as is.
The choice was made on the fact that they will be offering different products in different countries (AU and UK) and the sites will have substantially different content offer. However there may be some overlapping, for example, if one is flying from AU to UK it would make sense to shop at the UK site from AU to get the product they need. However the ratio of domestic vs international sales is probably 10:1 or less.
In the meantime the efforts to promote the .com in the UK have been somewhat fruitful and they started appearing in the UK results for a small number of search terms, which wasn't the case before. After seeing that, it was obvious that they were digging a hole for the new .co.uk domain. Action taken was to immediately set the geo target in Google Webmasters to AU only but this had almost no effect to the site rankings in the UK searches.
Questions:
Was the decision to split the sites justified, and is the TLD strong enough sin gal to help in the long term? (e.g.: eBay is doing it).
Apart from the IP,TLD, on-site references and backlinks, which other signals should they be paying attention to?
Should they eventually try moving the .com to a .com.au and creating international presence on .com site?
Can they safely use the same new design on the other location sites if the content will be different?
How much of the content overlap can there be before a domain seen as a duplicate?
How to best leverage the power of the old AU site when launching the new UK site?
Google has updated the look and feel of Google's webmasters tools with what seems more of a cosmetic and structural change than addition of much new functionality.
Webmasters Tools New Functional Features:
Extra search terms displaying for each site.
Message forwarding to email.
Google has hinted that more updates are coming soon.
Wolfram | Alpha
Wolfram | Alpha is a new amazing search engine that rivals Google on a whole new level:
Google Changes the SERP URL Referrer
According to Matt Cutts, Google now has a more detailed referrer string than what it used to. A few months ago it would simply link to website's URL directly. Now if you click on a link in any of Google's result pages you will notice the link leads to something that looks like:
Note: cd=1 means that the user has clicked on www.dejan.com.au while this website was on the position 1 in the search results.
Matt explains this feature is to encourage SEO companies scraping the results to check their client's positions and to use it for better data analysis. Google did not announce whether this feature will be available to all regions not if it will remain as a permanent feature.
User Experience Optimisation Tip:
Did you know you can visually track your visitor behaviour through heatmap click tracking? Know exactly where customers are clicking and optimise your website accordingly. Following is the actual heatmap generated on this website. Click on the image for larger view:
Many SEO enthusiasts read a few articles about the art of optimisation and then start changing things on their site with great enthusiasm. This could potentially be a foot in the door for your first Google penalty for over-optimisation.
T-Shirt From My Comrades
A gift I received from my SEO comrades at Diggy. Big thanks to Jaaved Khatree for this outstanding link bait material:
What is a link bait?
Link bait is a legitimate way of getting natural links to your website by using interesting content. Our latest example is for an online glow sticks shop and their find the face in the glowsticks game. Try it!
Viral marketing. We've seen it, enjoyed it, passed it on, and most marketers have thought “I could do something like this for an xyz client.” Most of us, however, do not pass the “I could” stage while others experiment with varying degrees of success.
Google has recently released SearchWiki feature which allows users logged with Google account to adjust the search results based on their personal preferences.
There is a common misconception among many internet marketers about the two terms: SEO and SEM. Much is revealed as soon as one observes the two acronyms.
